Diary from Homeland of Demna Gvasalia
Demna is one of the most successful designers of our current times with his cool introducing of references of Soviet Union times. Actually, the aesthetics of those times is quite impressive for the people who have never lived in the soviet union and Demna with a trump card in his hands went towards the fashion industry. So can we say that living in Tbilisi made him successful?
I was invited to MBTFW and it was an amazing opportunity to visit Tbilisi again. I arrived a day before the fashion week and stayed at Marriott Hotel. The building of the hotel has the 100-year history and during those years witnessed all the main political and historical turbulences of the country from independence from Russian Empire in 1917 to the Rose Revolution in 2003. The strong soul of the building makes it the true beauty and pride of Tbilisi and that's why every day of staying there was an absolute enjoyment. I would like to note concerning the interior design, Gucci Lovers! You just need to stay there, as it's too Gucci.
The first day we just came to our favourite places, met our friends and all that kind of stuff (nothing serious) and honestly all my spare time excluding editorial shootings I spent on eating delicious dishes at Marriott and clubbing. Concerning the clubbing, I can't but say that all my weekend I spent at a legendary underground club Bassiani, about what I've heard from many and was always curious why everyone is obsessed by it. Undoubtedly It's really an incredible place for techno lovers. But now let's talk about the fashion week and designers.
The influence of Demna Gvasalia on Georgian designers is enough visible, but it's actually not bad if it's used smartly, but also let's not forget that they're sharing the same cultural heritage. But as Demna has owned that niche, the only thing is left for Georgian designers not to cross the line between copying and inspiration. There are a few brands I really like such as Tamuna Ingorokva, Situationist and their menswear line Aznauri as well, George Keburia, Lado Bokuchava and Tiko Paksa. Despite the fact that their visions of fashion are different from each other, they have something in common. I can't say exactly what, but it feels like a family where each of them is an individual, but in the fact, they live in the same "house".
Although the fact that Tbilisi was a part of USSR, it's very progressive compared to their neighbourhoods. It has a cool growing generation with a mature generation strongly stood behind their back trying to break the rules and conservative mentality, and that's what makes them true rebels. I've explored Tbilisi from the other side and even it's my second trip to Tbilisi, I've returned with full of emotions.